Want to change the world with your product or service? You can do it. Here’s how.
Stick to the Bigger Picture
It’s not about you. It’s about so much more than you. No matter what you’re selling, never forget the reason why you’re selling it. Consider each step that lead you to thinking that this sale is important. Not because you have big plans for those dollars… but because, at some point in your life, you came to the conclusion that people need this. That, for whatever reason, people’s lives will be better with this super important thing you’re writing copy about. Get excited about it. Then share that excitement with your customers. They’ll only ever love your product as much as you do already. So love it hard. Be proud of your mission. Talk about it with love and you’ll attract customers from miles around.
Writing Copy – It’s Not About You
I say it again because it’s important. We often find it challenging to write about ourselves. This can lead to nasty writer’s block and getting stuck in a seeming inspirationless swamp of no copy on the page. Don’t let the fear of competition or of not being good enough smother your dreams before they’ve even taken their first steps! Telling your story well can be a daunting task but it’s an important one. Your mission to serve your customers is a beautiful thing that deserves to be shared in a meaningful way.
Words are the connective threads that make magic happen in the world… the seeds of the most evolutionary outcomes. The words you share today shape our future. No pressure!
Get Out of Your Own Way
It’s your responsibility to identify your customers’ needs and to meet them with your product, service and communication. From the birth of your offerings through to the delivery – make every step count. Talking to your customers is a privilege you need to exercise as often as possible. Learning to listen and to respond by writing copy that uplifts and inspires is your secret weapon to delivering life-changing results. Shifting your focus off yourself and on to your customers is the fastest route to delivering impact and results.
Work With Intention
You know why you’re here. Even amidst the confusion of evolving your business from one level to the next, you know that you’re doing it to make a difference in people’s lives and to make the world a better, healthier, happier, more beautiful place. So next time you feel lost or overwhelmed, just remember why you’re still trying! Then talk about it openly, vulnerably and passionately. Let your words of truth spark connections that will initiate transformation for your customers. It’s about them. Not you. You’re simply the channel through which they answer the call. So you might as well make it an honest and exciting one!
Your authentic interest in your customers is the key. Clearly state your passion and capability to help, then you’re copy will sell!
Need some help articulating a powerful message? Drop me an email at firstname.lastname@example.org.