Writing your website copy can be both an exciting and a fearful process
There’s a lot of pressure to make the right impression in the online world. I mean, 55% of users spend less than 15 seconds on your site! So you’ve got to make an impact super fast. However… did you know there may be a deadly sabotager lurking underneath your quest for perfectionism? That dedicated commitment to get your website copy just right… could really be a fear of visibility that’s simply trying to stall your website launch!
How to spot your fear of visibility
Does putting yourself out there fill you with dread? Of course it’s nerve wracking launching a new project and spreading it around online for all to see. But perhaps a fearful insecurity is outweighing the excitement of sharing your message with the world?
Are you pushing your launch date back again and again? Or you can’t seem to sit down and get some thoughts for your website content down on the page? Maybe you give it a half-assed attempt and move on because you can’t bear to stare at your story on the page any longer? Perhaps you need to probe a little deeper.
How to get unstuck
There are a number of ways to move through this painful procrastination and – like any big goal worth achieving – you can’t go it alone! Consider talking it through with a coach or therapist. Maybe you have some emotional wounds from when you were younger that left you with the belief that staying invisible is the safest place to be. Safe from an angry parent, or from some teasing kids in school.
Do some mindset work on creating new, more supportive beliefs that will coax your subconscious mind out of procrastination corner and help you get moving on putting yourself out there in a bigger way. Working with a business coach or a copywriter will create accountability and deadlines that you won’t be able to avoid so easily. You’ll have no choice but to answer the difficult questions and articulate your vision in a way that will successfully get your message out of your heart and onto the page!
Get the visibility your business deserves
You playing small doesn’t help anybody. Not you… not your family… not your bottom line… nor your clients! Maybe you’re simply stuck on creating your website copy because you can’t get the distance needed to paint an objective picture of your work. Maybe your lack of confidence is holding you back from singing your own praises in a way that’s necessary to really inspire your clients.
Get the job done easily, without the stress, late nights and shredded fingernails!
Get the support you need to make an unforgettable impression on your clients when they visit your website. Make those precious seconds of your site visitors’ attention work for you! Drop me a line to get you some valuable, kick-ass copy in your marketing toolkit today.