If you haven’t already heard, content is king and consistency is queen when you want to make an impact with your work, attract a loyal following and keep a steady stream of clients coming in. But how do you successfully inspire people with stand out content on the regular? You know there’ll be some down days along the way, where you’re feeling brain-dead, stressed out or simply uninspired, so how do you make sure you’re going to stick to that content schedule and keep your people inspired no matter what?! Here’re some tips to get you crafting quality content, come rain or shine.
#1: Stay inspired
The easiest way to keep your people inspired is to keep up a regular practice yourself! Invest some time each day to listening to a podcast from someone you admire, subscribe to some interesting youtube channels sharing content that’s relevant to your audience, or read a blog post or two while you’re having lunch.
Choose carefully which ideas you let in and make an effort to eliminate content that’s not really serving any purpose. Instead of binge watching Netflix, seek out some uplifting content from leaders that spark your interest. Keep a notebook handy or use a digital notebook like Evernote to jot down ideas or take clippings from possible subjects for your next piece of content. You’ll then have a constant stream of ideas to choose from, keeping writer’s block at bay when you do sit down to create!
#2: Get in the zone
When you sit down to communicate with your audience, whether it’s through a blog post, video content, meme or other social media post, don’t just treat it like another job on your to do list. Allow yourself to create a sense of separation from the rest of your work day.
Take a walk to a local cafe, move to another location at home like to the sofa, a sunny kitchen table or another spot that makes you feel good, or simply take a break and do some stretches to shake off whatever you were working on before. Set the intention that the following block of time is for you to enjoy creating something meaningful.
If you’re having any worries or struggling with the idea of creating for whatever reason, allow yourself to disengage from those thoughts and choose the mindset you think will be the most productive. Take a deep breath. Choose to recognise that you have something worthwhile to offer. Imagine the biggest, brightest version of you and ask her what she would want to create for her audience. Detach from self-doubt, self-criticism and any other thought that prevents you from feeling uplifted and free to enjoy your creative process.
#3: Connect with your readers
Get out of your own head and imagine you’re writing directly to one of your audience members. If you’re stuck for details about them, just remember that there’s a reason you attracted your audience and it’s most likely because they resonate with who you are. So the thoughts, ideas, problems and solutions that are, or have been important to you at some point, most likely shared by your audience too.
We’re all human. So write from the heart about something that has meaning to you. It’ll most definitely ring true for others too. Set the intention that the words you share bring value to the person that reads them. That doesn’t mean they have to be perfect. All they need to be is true. Share what you know and do it with love and you’ll succeed every time!
If you need help creating some engaging copy to inspire your readers to take action and work with you, drop me a line at firstname.lastname@example.org.