Another case of blank-page-isitis? Hurts doesn’t it? But you know what? For me, creative blocks don’t even come in the shape of not knowing what to write. I always seem to have plenty of ideas and when I finally put pen to paper or fingers to keys there’s a flow that rushes out. My creative blocks don’t even give me a chance to get to the blank page….! They’ll run me round in circles, exhausting me with deadly procrastination. I’m only half joking when I say deadly. My mental blocks to expressing my creativity left me with 5 years of chronic fatigue. I worked and procrastinated soooo hard at everything else because I just couldn’t get my head around committing to the direction my creative expression was calling me in.
How inconvenient it was that my desire for expression wouldn’t just leave me alone to pursue a lucrative career in commercial film production like I thought it might. It’s a creative field, right? It wasn’t enough for whatever was inside of me, hell bent on expressing itself in some other, more deeply personal way!
Want to know the real reason you’re not creating to your heart’s content?
Emotions. Your terrified, primal emotions. The ones that believed everyone else when they told you that you weren’t creative, or smart or good enough. The kids who made fun of you for being different. The school teacher who told you not to waste your time not becoming anything other than a banker. The social stereotypes who told you that artists starve and creativity is for crazy people!
Your deeply ingrained thought patterns tell you repetitively every day that you must stay safe. You must earn a decent living. You must take care of everyone else first. You must keep everyone happy so that you can stay nice and safe. Your safety zone is where your creative dreams come to die. You safety zone protects you from those pesky demons such as doubt, uncertainty and – god forbid – criticism.
Stepping out of that lovely, safe comfort zone of predictability requires you to feel all of these emotions. And they’re not a lot of fun. But there is a trick to side stepping them and getting on with making the world a better place by spreading your creative inspiration.
Love your emotions. Then leave them.
You can’t ignore them or escape them (believe me, I’ve travelled around the world a couple of times trying!). So you have no choice but to feel them. Then, it’s important that you know what to do with them. Stepping outside of your comfort zone and reaching into the creative unknown will bring on a tidal wave filled with every single one of your insecurities you’ve been ignoring. It’s all part of the process. Embrace it. Feel it. Learn from it. Understand why your lizard brain has been holding you back from striding towards your creative dreams. Name and love each and every emotion because, after all, it was only trying to keep you safe. Then release it. There are a number of techniques you can use to do that. Find whatever works for you. You can try Emotional Freedom Tapping (EFT), working with a hypnotherapist or counsellor, running, yoga or dance, journaling, or even creating a symbolic ritual of your own that preferably includes a physical element to help you experience that shift and allow your body and mind to release.
Your mind is an immensely powerful tool. It’s the control centre for your life. When you plug in the right programs and navigate your direction with careful attention, there’s nothing you can’t achieve. Once you release all of your outdated lizard brain fears and beliefs, it’s time to plug in your new instructions. Build a firm foundation of belief in your power to influence and inspire through your creativity. Don’t quash your passion with lofty expectations. Merely expect to succeed in producing what you envision. It’s all you need to take action on your inspiration. Set your intention. Take action. Create what you feel called to create. And enjoy the process. Every time you succeed you will gain more and more confidence. More and more momentum. Better and better results. Before you know it, you’re on a roll and whatever was previously blocking you is but a distant memory!
Stay turned on.
Once you start tapping into your creative potential – whether that’s creating an artwork you’ve been thinking about forever, building a business, launching a new direction in your marketing strategy or picking up a new creative hobby that energizes you and brings you so much satisfaction – it’s your responsibility to nurture it. Stay inspired. Stay committed. Keep reconditioning your lizard brain to take you to new heights of creative productivity. Don’t fall back into old habits. Keep the juices flowing by practicing and creating regularly. Stoke your passion by seeking new ways to stay inspired. And be attentive to avoid judging yourself for mistakes, failures and skewed outcomes – it’s all part of the process. The most important part is that you’re in it. The more you commit to it, the more opportunities you create for fun and better results along the way.
Need a hand getting creative with your marketing content? I’ll help you tell your story in a way that engages and inspires your customers to take action. Just drop me a line at firstname.lastname@example.org.
If you haven’t already heard, content is king and consistency is queen when you want to make an impact with your work, attract a loyal following and keep a steady stream of clients coming in. But how do you successfully inspire people with stand out content on the regular? You know there’ll be some down days along the way, where you’re feeling brain-dead, stressed out or simply uninspired, so how do you make sure you’re going to stick to that content schedule and keep your people inspired no matter what?! Here’re some tips to get you crafting quality content, come rain or shine.
#1: Stay inspired
The easiest way to keep your people inspired is to keep up a regular practice yourself! Invest some time each day to listening to a podcast from someone you admire, subscribe to some interesting youtube channels sharing content that’s relevant to your audience, or read a blog post or two while you’re having lunch.
Choose carefully which ideas you let in and make an effort to eliminate content that’s not really serving any purpose. Instead of binge watching Netflix, seek out some uplifting content from leaders that spark your interest. Keep a notebook handy or use a digital notebook like Evernote to jot down ideas or take clippings from possible subjects for your next piece of content. You’ll then have a constant stream of ideas to choose from, keeping writer’s block at bay when you do sit down to create!
#2: Get in the zone
When you sit down to communicate with your audience, whether it’s through a blog post, video content, meme or other social media post, don’t just treat it like another job on your to do list. Allow yourself to create a sense of separation from the rest of your work day.
Take a walk to a local cafe, move to another location at home like to the sofa, a sunny kitchen table or another spot that makes you feel good, or simply take a break and do some stretches to shake off whatever you were working on before. Set the intention that the following block of time is for you to enjoy creating something meaningful.
If you’re having any worries or struggling with the idea of creating for whatever reason, allow yourself to disengage from those thoughts and choose the mindset you think will be the most productive. Take a deep breath. Choose to recognise that you have something worthwhile to offer. Imagine the biggest, brightest version of you and ask her what she would want to create for her audience. Detach from self-doubt, self-criticism and any other thought that prevents you from feeling uplifted and free to enjoy your creative process.
#3: Connect with your readers
Get out of your own head and imagine you’re writing directly to one of your audience members. If you’re stuck for details about them, just remember that there’s a reason you attracted your audience and it’s most likely because they resonate with who you are. So the thoughts, ideas, problems and solutions that are, or have been important to you at some point, most likely shared by your audience too.
We’re all human. So write from the heart about something that has meaning to you. It’ll most definitely ring true for others too. Set the intention that the words you share bring value to the person that reads them. That doesn’t mean they have to be perfect. All they need to be is true. Share what you know and do it with love and you’ll succeed every time!
If you need help creating some engaging copy to inspire your readers to take action and work with you, drop me a line at email@example.com.
Do you know in your heart you have goodness to share, but you can’t seem to squeeze it out on the page?
Perhaps you’re suffering from a pesky creativity block, low self-confidence or a fear of criticism. It doesn’t matter what your excuse is. The good news is it’s a simple fix when you know how! I know what it’s like when you have a project or intention for putting some creative, heart-felt content out there in the world to uplift and inspire people to live better lives or to work with you. When you so badly want to shine light on the BS and create the change you know the world needs so badly. But nothing. For months.
For me it was a simple mindset shift that got me out of the uncreative quagmire and back on the Internet with some inspired content. You CAN do it. It’s NOT that complicated. It is absolutely worth your while. Your readers are waiting. So get on with it already!! Here’s how to do it…
Start by opening a note on your phone or heading up a page in your notepad titled “Inspiration”. This simple act sets a clear intention that you’re open to receiving ideas that you can utilize in future. No pressure. Keep this page handy to jot down ideas as they come to you in unsuspecting moments while you go about your everyday life. Watch your thoughts. Be vigilant for an idea that sparks your interest or raises a question. If you stopped to notice it was interesting, then no doubt others will too. Collect these ideas so that you have a juicy list of starting points for when you do eventually sit down to write.
Let’s Be Real
Take a test run. Decide what kind of content piece you want to create, how long you want it to be and where you’ll publish it. Then do it. Select an idea from your list and write it out. Remember, this is only a test run to see how long it takes you to produce a piece like this so that you can accurately schedule more in future. An easy, no pressure way to break the ice and get creating. Finish writing and publish it with images, tags and everything, so that you know how long you need for the entire process.
Now you have an accurate idea of how long you need to write and publish a piece, you can schedule next week’s! If you like to sit on a first draft and come back to it with fresh eyes, schedule that process in, along with when you intend to publish.
Be Disciplined Yet Spontaneous
Once you’ve scheduled in regular creative time, you’ll notice how your mind will begin to generate even more ideas in between your creating sessions. Keep that notepad handy and follow any impulses to do further research and develop your ideas. You can read articles or new books during meal times or before you go to bed. Snatching 5-10 minutes here and there to feed your curiosity will invigorate your creativity, keep you motivated and water the seeds of inspiration in your notepad so that you’ll be bursting with things to say when you do sit down to create.
Most importantly, feed yourself with encouraging words. Don’t beat yourself up about “not being creative/motivated/interesting/time or money rich enough etc.” and follow these simple steps to train your creativity to support you in making an impact in the world. Stay focused on the big picture and the excitement you get from sharing your message and being able to impact and inspire people when you do!
For help with fine tuning those important pieces of copy to connect with your audience and sell your ideas in a big way, drop me a line at firstname.lastname@example.org.
Writing your website copy can be both an exciting and a fearful process
There’s a lot of pressure to make the right impression in the online world. I mean, 55% of users spend less than 15 seconds on your site! So you’ve got to make an impact super fast. However… did you know there may be a deadly sabotager lurking underneath your quest for perfectionism? That dedicated commitment to get your website copy just right… could really be a fear of visibility that’s simply trying to stall your website launch!
How to spot your fear of visibility
Does putting yourself out there fill you with dread? Of course it’s nerve wracking launching a new project and spreading it around online for all to see. But perhaps a fearful insecurity is outweighing the excitement of sharing your message with the world?
Are you pushing your launch date back again and again? Or you can’t seem to sit down and get some thoughts for your website content down on the page? Maybe you give it a half-assed attempt and move on because you can’t bear to stare at your story on the page any longer? Perhaps you need to probe a little deeper.
How to get unstuck
There are a number of ways to move through this painful procrastination and – like any big goal worth achieving – you can’t go it alone! Consider talking it through with a coach or therapist. Maybe you have some emotional wounds from when you were younger that left you with the belief that staying invisible is the safest place to be. Safe from an angry parent, or from some teasing kids in school.
Do some mindset work on creating new, more supportive beliefs that will coax your subconscious mind out of procrastination corner and help you get moving on putting yourself out there in a bigger way. Working with a business coach or a copywriter will create accountability and deadlines that you won’t be able to avoid so easily. You’ll have no choice but to answer the difficult questions and articulate your vision in a way that will successfully get your message out of your heart and onto the page!
Get the visibility your business deserves
You playing small doesn’t help anybody. Not you… not your family… not your bottom line… nor your clients! Maybe you’re simply stuck on creating your website copy because you can’t get the distance needed to paint an objective picture of your work. Maybe your lack of confidence is holding you back from singing your own praises in a way that’s necessary to really inspire your clients.
Get the job done easily, without the stress, late nights and shredded fingernails!
Get the support you need to make an unforgettable impression on your clients when they visit your website. Make those precious seconds of your site visitors’ attention work for you! Drop me a line to get you some valuable, kick-ass copy in your marketing toolkit today.
Want to change the world with your product or service? You can do it. Here’s how.
Stick to the Bigger Picture
It’s not about you. It’s about so much more than you. No matter what you’re selling, never forget the reason why you’re selling it. Consider each step that lead you to thinking that this sale is important. Not because you have big plans for those dollars… but because, at some point in your life, you came to the conclusion that people need this. That, for whatever reason, people’s lives will be better with this super important thing you’re writing copy about. Get excited about it. Then share that excitement with your customers. They’ll only ever love your product as much as you do already. So love it hard. Be proud of your mission. Talk about it with love and you’ll attract customers from miles around.
Writing Copy – It’s Not About You
I say it again because it’s important. We often find it challenging to write about ourselves. This can lead to nasty writer’s block and getting stuck in a seeming inspirationless swamp of no copy on the page. Don’t let the fear of competition or of not being good enough smother your dreams before they’ve even taken their first steps! Telling your story well can be a daunting task but it’s an important one. Your mission to serve your customers is a beautiful thing that deserves to be shared in a meaningful way.
Words are the connective threads that make magic happen in the world… the seeds of the most evolutionary outcomes. The words you share today shape our future. No pressure!
Get Out of Your Own Way
It’s your responsibility to identify your customers’ needs and to meet them with your product, service and communication. From the birth of your offerings through to the delivery – make every step count. Talking to your customers is a privilege you need to exercise as often as possible. Learning to listen and to respond by writing copy that uplifts and inspires is your secret weapon to delivering life-changing results. Shifting your focus off yourself and on to your customers is the fastest route to delivering impact and results.
Work With Intention
You know why you’re here. Even amidst the confusion of evolving your business from one level to the next, you know that you’re doing it to make a difference in people’s lives and to make the world a better, healthier, happier, more beautiful place. So next time you feel lost or overwhelmed, just remember why you’re still trying! Then talk about it openly, vulnerably and passionately. Let your words of truth spark connections that will initiate transformation for your customers. It’s about them. Not you. You’re simply the channel through which they answer the call. So you might as well make it an honest and exciting one!
Your authentic interest in your customers is the key. Clearly state your passion and capability to help, then you’re copy will sell!
Need some help articulating a powerful message? Drop me an email at email@example.com.